The Mass media are some of our leading partners in advocating for wildlife conservation and promotion of domestic and international tourism. Recently, the coverage of Conservation and Tourism issues has shot up both in hard news and feature programs. One of the leading promoters is the Nile Broadcasting Services Television station along Kira Road in Kamwokya. On April 19th,2013, UWA played a friendly match with the TV station which the conservation agency won by three to Nil.