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Uganda is composed of a diverse and rich cultural heritage expressed in arts and performances, social norms, languages, marriage ceremonies, indigenous knowledge systems of nature and environment, music and dances. The cultural heritage comprises of both tangible and intangible that are enshrined in our lives, inherited, recreated that has evolved over time.

Culture is a strong part of people’s lives, it influences their views, values, humor, hopes, loyalties. Culture provides a sense of identity, social cohesion, self-esteem and continuity of humanity. The diverse cultural heritages are interconnected to one another and therefore the boundaries of ethnic cultures are fluid, they are not pure. We celebrate the diverse cultures for promoting unified nation in order to build strong pillars of foundation for our young generation and enhancing relationships with one another in order to have an understanding of their cultures for wealth creation and unity.

In order to establish a platform where both Ugandan and International communities shall celebrate our diverse cultural heritage, the Ministry of Gender, Labour and Social Development together with the Ministry of Tourism, Wildlife and Antiquities in conjunction with Perfect Events have organized the “Uganda International Cultural Fair” for all visitors to have an opportunity to display the cultures local and international, corporate and informal as well as the historical/traditional cultures.

Under the theme: “Cultures, Empowering Each Other”, this fair will also help to establish relationships with people from different cultural heritages across the globe and support creating an enabling environment in which people can work together to build strong socio economic base of Uganda hence feeding into the vision 2040 of prosperous nation. Come and be part of this event running for three days, from Friday 28th – Sunday 30th July 2016. This fair shall offer a sandwich of formal sessions and dialogues on culture, social exhibition of culture.

The exhibition will include physical display of what different groups identify themselves with ranging from dressing (Fashion), art and craft, music, dance, drama, poetry, diverse cuisine, wine testing, local brew, historical traditional tales and legends, acrobatics, magic shows among other things in their individual exhibition booths. National Kingdoms, cultural clusters and the international community will be invited to showcase their cultures. Schools are invited to offer an opportunity to the young generation to learn about the different cultures both local and international and be inspired. Schools will also be a major focus for creating a tourism culture amongst the Ugandan community since behavioral change is more effective amongst the very young as compared to adults.

World Tourism Day, 27th September, is a global annual day of celebration where people world over join together to reflect on the importance and benefits that accrue from tourism. The event is promoted annually by the World Tourism Organization (UNWTO). In Uganda, the major celebrations will be held at Golf Course Grounds in Mbarara District (WesternUganda) under the theme, “Promoting Universal Accesibility”. The celebrations will be presided over by H.E. Yoweri Kaguta Museveni, the President of the Republic Uganda and this will give an opportunity to the people of Mbarara, Western Uganda and the country at large to showcase the various tourism attractions & activities in the region. This years event will be flaged off on 23rd September with the launch of Tulambule, Domestic tourism promotion campaign. Accessible Tourism for all is about the creation of environments that can cater for the needs of all of us, whether we are traveling or staying at home. May that be due to a disability, even temporary, families with small children, or the ageing population, at some point in our lives, sooner or later, we all benefit from universal accessibility in tourism. Which is why, we want to call upon the right for all of the world’s citizens to experience the incredible diversity of our planet and the beauty of the world we live in. On this year’s World Tourism Day help us spread the word of both the importance and immense benefits universal accessibility has and can bring to society at large. UTB will work closely with the Ministry of Tourism to spearhead the preparations of World Tourism Day in collaboration with other tourism agencies including UWA, UWEC, CAA, HTTI and the Private sector through its umbrella organization – UTA, which will also play a major role in mobilizing the different private stakeholders and the tourism fraternity to actively participate in this year’s celebrations. CONTACTS For More information please contact:

UGANDA TOURISM BOARD Plot 42 Windsor Crescent, Kololo, Kampala +256 (0) 414 342 196/7 +256 (0) 751 788 311 -

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