The Ministry of Tourism, Wildlife and Antiquities in partnership with the Ministry Agencies of Uganda Wildlife Authority, Uganda Tourism Board, Uganda Wildlife Education Centre and AUTO embarked on a Journey " Miss Tourism Uganda 2013" also known as the "Pearl of Uganda," to transform Uganda's Tourism through beauty, to provide the best chance to establish, enhance the image and brand of the country by drawing the attention of the consumer; the Tourist.
This Journey began with the Launch - dubbed the "Unveiling of the Pearl of Africa," the new logo, website and the theme song for Miss Tourism Uganda 2013 on 30th July at a colourful ceremony held at Tamarai Thai restaurant in Kololo, Kampala.
Out of over hundred applicants selected to enter the auditions,15 Participants were selected and awarded a prize of a spectacular regional film tour over 14 days promoting Uganda's Tourism in all of UWA's National parks. Uganda Wildlife Authority supported the pageant through a financial contribution of 35m/ as well as offering transport for the finalists to visit the entire country including Uganda's ten national parks.
According to UWA's Marketing Unit, Promotion of domestic tourism through beauty, the Miss Tourism will convince the domestic tourist of the products found in our protected areas.
It is also expected to promote UWAs image, tourism products, services, activities and facilities to targeted stakeholders, customers and the public through branding and promotional materials during the pageant activities.
On the 26th October 2013 at Sheraton Gardens, in a colorful event amidst screams of ululation from the mammoth crowd, Miss Tourism Uganda 2013 Miss Nakitto Harriet Babra was crowned, with Nakamyuka Shamim and Nagudi Aisha as the 1st and 2nd Runner Up.
The Miss Tourism Uganda 2013, in her speech promised to extensively market the country as the best destination in Africa for Wildlife having some of the rare wildlife like the Mt. Gorilla, Mt. Rwenzori that is amazingly snow capped, big water bodies such as Lake Victoria that is the source of the Nile and diverse unique cultures in her quest to promote Domestic Tourism.