"To be a leading self-sustaining conservation agency with healthy ecosystems that transforms Uganda into an outstanding ecotourism destination in the world”.
“To conserve, economically develop and sustainably manage the wildlife and protected areas of Uganda in partnership with neighboring communities and other stakeholders for the benefit of the people of Uganda and the global community.”
Core Corporate Values
In striving to take the direction the organization has chosen, upholding its values will be central. This Plan revisited the organizational beliefs; culture and tradition that will help drive staff into achieving the organizational mission and realizing its dream. The following values will be upheld:
Commitment to conservation
Responsible staff upholding conservation ethics and values in the true sense of love for nature.
An organization whose staff take collective action, responsibilities and own decisions taken in the best interest of the organization to achieve a common goal.
Customer care and quality service
An organization with hospitable staff offering a range of services in line with best practice to the satisfaction of the customer.
An organization with competent staff, striving for excellence with selflessness, compassion and empathy accepting a commitment to service with dedication and self-improvement within the profession.
An organization with staff that are accountable, honest, truthful, morally upright and adhering to moral and ethical principles.